Structured Data markup is part of the service that we create for our clients. We publish our markup into our client’s websites. When a client orders the Full Kitchen with website we also integrate real time updates with structured data. Structured Data is important for restaurants because it allows search engines to read data about your restaurant that is important to users without necessarily displaying that information visually on the website.
For example, perhaps you don’t want to list your business hours and menu and staff information on your restaurant’s homepage but you do want the search engines to know about your head chef when indexing your homepage. We code that information into your website in the back end so that Google can pick up on the information provided.
What kinds of information do we code into your restaurant websites?
- Cuisine type
- Price range
- Menu items/links
- Restaurant hours
- Reservation policy
- Contact information
- Restaurant description
- Logos
- Restaurant photos/images
Cuisine Type: Improve the likelihood your website will rank for your style of cuisine and display it naturally in the search results.
Prince Range: Let your customers know that your menu pricing is within a certain range.
Menu items/links: Allow search engines to intelligently link to your restaurant’s menu within search results.
Restaurant hours: We integrate your restaurant’s open hours into the structured data so your customers know when they can visit your establishment.
Reservation policy: Let users interested in making reservations know if you accept them or not.
Contact information: Make sure users find the correct email or call information. We also identify your social profiles associated with your restaurant.
Restaurant description: Represent your restaurant’s brand the way you want by writing your own search result restaurant descriptions.
Logos: Represent your restaurant’s brand by making sure your logo is linked to your restaurant website information.
Restaurant photos/images: Let customers explore the photos you’re proud of and which represent the atmosphere you’ve cultivated with all your hard work.
There’s more data options we can create as well!
The data items above are created for all website customers of ours. Sometimes a restaurant needs some additional detail as well. There might be more than one location and you want us to make sure the search engines recognize their separate addresses. If you allow customers to order online we can indicate that that is available. We can honor your head chef by making them featured in your “About Us” section. If you’re using our tool to generate reviews we can also help promote those by identifying your feedback pages and results.
Structured Data is the best way for your restaurant to organize itself on the search engines. Google and other search engines are building more and more ways for structured data to be pulled from your website and to display in innovative and useful ways for users. With Online Restaurant Manager your website is prepared for the future and will outperform your competitors with well organized information and details about your restaurant.
